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Arizona Muse has joined forces with climate change activist group Extinction Rebellion to speak out against fast fashion.
On Tuesday, the model – who has walked catwalks for Chanel, Prada and Tom Ford – addressed the negative impact that the fashion industry is having on the planet and challenged her followers to “share, re-wear and re-love” their clothing ahead of London Fashion Week.
In the caption for the video, Muse wrote: “Extinction Rebellion. This week in London, the fashion industry is flying in to show off the designs they have for us next season.
“But all I can think of is what the seasons of the future might look like.”
At the start of the short film, which features animals on the verge of extinction, ice caps melting and wildfires raging, the model introduced herself before telling viewers that the fashion industry is “in crisis”.
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1/18
This fashion week guest colour-blocked her fashion week look by pairing electric blue trousers with a mustard yellow double-breasted coat and a patterned shirt.
Getty Images for NYFW: The Shows
2/18
This attendee wore a classic beige trench coat with white patterned flared trousers, a pale pink crop top and silver boots.
Getty Images for NYFW: The Shows
3/18
This ensemble serves as a masterclass in tonal dressing, with this fashion week guest pairing her deep orange jumpsuit with a lighter orange jacket.
Getty Images
4/18
This guest paired orange gingham trousers with a black T-shirt and a yellow hooded jacket.
Getty Images for NYFW: The Shows
5/18
This fashion week guest kept things casual in a denim boilersuit paired with a yellow puffer jacket and white vinyl boots.
Getty Images for NYFW: The Shows
6/18
This attendee struck a pose in a pleated black leather skirt, collared shirt and a white duster coat.
Getty Images for NYFW: The Shows
7/18
This fashion week guest paired a metallic silver button-down dress with a black belted coat complete with a fur trim.
Getty Images for NYFW: The Shows
8/18
Pinstripes were the port-of-call for this street styler, who paired his double-breasted suit with a black jacket, black boots and a bucket hat.
Getty Images for NYFW: The Shows
9/18
This fashion week guest went all out on textures, pairing her multi-coloured fluffy scarf with a blue fur handbag.
Getty Images
10/18
This street style guest wore a silver puffer jacket with tie-dye multi-coloured trousers, trainers and a cowboy hat.
Getty Images for NYFW: The Shows
11/18
This guest wore a bubblegum pink suit covered in brocade patterns. To keep warm in the New York chill, he also wore a navy blue wool coat over the top.
Getty Images for NYFW: The Shows
12/18
This guest paired Gucci logo tights with black lace-up boots, a checked blazer and a white Prada handbag.
Getty Images
13/18
This attendee wore a deep green leather dress, sheer tights and knee-high boots.
Getty Images for NYFW: The Shows
14/18
It's not every day you see a denim skirt worn over tulle, but this street styler wears it with aplomb, adding a denim jacket on top.
Getty Images
15/18
This guest wore head-to-toe black vinyl for fashion week, pairing her V-neck dress with red polka dot shoes for a splash of colour.
Getty Images
16/18
This guest posed in a beige trench coat that bore checks on the lapels and also featured a belt. She accessorised with black calve-high boots and a woolly hat.
Getty Images
17/18
This fashion week guest wrapped up in a black puffer jacket, tights and heeled shoes.
Getty Images
18/18
There's nothing wrong with a bit of logomania, as this fashion week guest shows in her Vetements overcoat.
Getty Images
1/18
This fashion week guest colour-blocked her fashion week look by pairing electric blue trousers with a mustard yellow double-breasted coat and a patterned shirt.
Getty Images for NYFW: The Shows
2/18
This attendee wore a classic beige trench coat with white patterned flared trousers, a pale pink crop top and silver boots.
Getty Images for NYFW: The Shows
3/18
This ensemble serves as a masterclass in tonal dressing, with this fashion week guest pairing her deep orange jumpsuit with a lighter orange jacket.
Getty Images
4/18
This guest paired orange gingham trousers with a black T-shirt and a yellow hooded jacket.
Getty Images for NYFW: The Shows
5/18
This fashion week guest kept things casual in a denim boilersuit paired with a yellow puffer jacket and white vinyl boots.
Getty Images for NYFW: The Shows
6/18
This attendee struck a pose in a pleated black leather skirt, collared shirt and a white duster coat.
Getty Images for NYFW: The Shows
7/18
This fashion week guest paired a metallic silver button-down dress with a black belted coat complete with a fur trim.
Getty Images for NYFW: The Shows
8/18
Pinstripes were the port-of-call for this street styler, who paired his double-breasted suit with a black jacket, black boots and a bucket hat.
Getty Images for NYFW: The Shows
9/18
This fashion week guest went all out on textures, pairing her multi-coloured fluffy scarf with a blue fur handbag.
Getty Images
10/18
This street style guest wore a silver puffer jacket with tie-dye multi-coloured trousers, trainers and a cowboy hat.
Getty Images for NYFW: The Shows
11/18
This guest wore a bubblegum pink suit covered in brocade patterns. To keep warm in the New York chill, he also wore a navy blue wool coat over the top.
Getty Images for NYFW: The Shows
12/18
This guest paired Gucci logo tights with black lace-up boots, a checked blazer and a white Prada handbag.
Getty Images
13/18
This attendee wore a deep green leather dress, sheer tights and knee-high boots.
Getty Images for NYFW: The Shows
14/18
It's not every day you see a denim skirt worn over tulle, but this street styler wears it with aplomb, adding a denim jacket on top.
Getty Images
15/18
This guest wore head-to-toe black vinyl for fashion week, pairing her V-neck dress with red polka dot shoes for a splash of colour.
Getty Images
16/18
This guest posed in a beige trench coat that bore checks on the lapels and also featured a belt. She accessorised with black calve-high boots and a woolly hat.
Getty Images
17/18
This fashion week guest wrapped up in a black puffer jacket, tights and heeled shoes.
Getty Images
18/18
There's nothing wrong with a bit of logomania, as this fashion week guest shows in her Vetements overcoat.
Getty Images
“Every year a hundred billion pieces of clothing are made, taking a terrible toll on the planet and the people who make them,” she said.
“This happens because the people who buy the clothes are unaware. But the industry knows and things are not getting any better. In fact, things are getting much, much worse.”
The 31-year-old continued by listing a series of statistics regarding the fashion industry’s contribution to climate change, explaining that “production has more than doubled in the last 20 years”, while “one million of the world’s eight million species currently face extinction”.
Muse added that she is “so scared” about the world her children will grow up in and that she worries the droughts and deadly wildfires like those seen in Australia, California, Russia and the Amazon will become commonplace.
The model also revealed that she has recently made an effort to rent clothes and buy more secondhand before praising fashion brands that are championing sustainable fashion.
“Some people think that climate conscious fashion means the neutral hued hippie sacks of the 1960’s but sustainability has never been more stylish,” Muse said.
“Many labels are pioneering sustainable fashion and showing that environmentally friendly and socially responsible clothing can be truly beautiful.”
In the video, Muse focused on consumer responsibility and challenged her followers to “share, re-wear and re-love” their clothing” because “this season’s must-have is the continuation of life on Earth”.
The post has since been viewed more than 6,000 times and received hundreds of comments of support.
“So powerful and beautifully framed. This is an emergency and we are all complicit until we rebel. Solidarity and thanks to you Arizona,” the official Extinction Rebellion Instagram account wrote.
“What a powerful and vital message that we all must hear and work together to bring about change,” another user commented, while a third added: “I have such admiration for those inside an industry speaking truthfully like this”.
According to environmental charity the Ellen MacArthur Foundation, global emissions from textile production outweigh the carbon footprint of international flights and shipping combined every year.
The organisation adds that between 80 and 100 billion pieces of clothing are made annually, with £140 million worth of clothing estimated to go into landfill in the UK alone – a volume which is inevitably putting strain on the planet.