Bournemouth said on Sunday that they want the “strongest possible action” to be taken against the Twitter user responsible for the racism, and for the social media platform to take greater responsibility when it comes to eradicating hate messages, chief executive Neil Blake said.

“It is both disgusting and completely intolerable that anyone could be subjected to the racial abuse that Junior has received,” Blake said. 

“I am astounded that people believe writing and posting these comments is acceptable.

“We will be contacting Twitter and the Football Association for their help in identifying the individual concerned, and will pursue the strongest possible action against them.”

Blake added that he wants formal identification requirements for people to use social media accounts.

“We strongly believe that social media platforms need to take greater responsibility and accountability for the actions of their users and the content that is published on their platforms,” Blake said.