Theo Paphitis declining the offer was the final blow, saying “You’ve failed dismally to do the basic things.” before Mr Pulfrey left the den empty handed. 

Now, the entrepreneur has won two Queen’s Awards for Innovation and Export and the global reception for Tangle Teezer has been nothing short of extraordinary.

Mr Pulfrey had the idea for Tangle Teezer whilst working at the salon backwash and, despite leaving school with no formal qualifications, he was determined to create this innovative product.

Although his confidence certainly took a knock after the disastrous pitch on national television, Mr Pulfrey took what lessons he could from the den and re-mortgaged his Brixton flat to continue development of his business. 

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