New customers can claim £50 in free bets using the Sky Bet Cheltenham offer for betting just £1 on Cheltenham Festival this week.

Sky Bet is one of the biggest betting sites in the UK, and has notoriety for its popular TV brand and sponsorships with major sports leagues including the EFL.

The Sky Bet Cheltenham sign up offer is one of the most valuable on the market, allowing new customers to unlock £50 in free bets to use on Cheltenham multis this week.

Use the instructions below how to claim the Sky Bet Cheltenham offer, how it compares to Cheltenham promos on other betting sites and Sky Bet betting offers for existing customers during the Festival.

Sky Bet Cheltenham offer: What is the sign up bonus?

The Sky Bet Cheltenham offer credits £50 in free bets to use on Cheltenham multis to new customers that sign up online after using one of the links on the page when they sign up, deposit and make a £1 bet.

This Cheltenham offer can only be claimed once per customer. Once the qualifying bet has been settled, bettors will receive £50 in Cheltenham free bets, which can only be used on horse racing bets.

Claim the Cheltenham offer by following the steps below:

Users must place qualifying bet within 30 days of opening an account. Deposits using Neteller or Skrill will not qualify.

Free bets are non-withdrawable and free bet stakes are not included in any returns, and they expire seven days after crediting.

Free bets can be redeemed against any horse racing single or each-way market and cannot be used in conjunction with any other offer.

How does the Sky Bet offer compare with rival Cheltenham offers?

There are plenty of Cheltenham free bets available in the lead up to and during the festival, and the comparison table below shows how the SkyBet Cheltenham free bet promo stacks up against competing offers:

Sky Bet Cheltenham offers & free bets

SkyBet will have a range of offers available during the Cheltenham Festival. Punters can expect to find the following promos running:

Acca Freeze: Freeze a leg of your acca to keep the result, while the rest of your bet plays out.

Extra place races: Sky Bet will offer extra places on selected races at the Cheltenham Festival, enhancing the chances of a return on each-way bets.

Bet and get: Punters can unlock between £2 and £20 in free bets by wagering a specific amount on a certain event or bet type.

Odds boosts: Sky Bet boosts the price on a range of Cheltenham bets each day of the meeting.

Non-runner no bet (NRNB): Back a horse at Cheltenham in any race and if it doesn’t run, get your money back in full.

Cheltenham specials: Punters can find a range of Sky Bet Cheltenham specials available for the 2026 Festival.

Live streaming: Every race at Cheltenham can be watched live stream, so long as a bet has been placed on that race.

Responsible Gambling

Bettors should always gamble responsibly online. Always remain within a budget and never exceed it. Never chase your losses.

Anyone can lose a bet even if they know a lot about horse racing. It is easy to get carried away with Cheltenham Festival, so remain in control of your time and betting when claiming Sky Bet Cheltenham free bets or any other Cheltenham offers.

Bettors can use responsible gambling tools provided by betting sites such as deposit limits, loss limits and self-exclusion among others.

Should you wish to seek help for gambling-related issues, there are several charities, organisations and healthcare providers who offer support and information:

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