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Kennedy and Trump had forged a unique coalition during the 2024 presidential campaign. As the face of the "Make America Healthy Again" (MAHA) movement - a riff on Trump's slogan "Make America Great Again" - Kennedy brought in a diverse slice of the American electorate, including mothers, tree-huggers and health enthusiasts, who felt passionately about issues like vaccine hesitancy, nutrition, environmental safety and chronic disease.


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