Former Love Island contestant Molly-Mae Hague has announced that 100 per cent of the profits from her latest Pretty Little Thing clothing range are to be donated to mental health charity Mind following Caroline Flack‘s death.

On Saturday 15 February, it was reported that Flack had been found dead at her London home at the age of 40, having taken her own life.

Numerous celebrities have paid tribute to the late television presenter, including Laura Whitmore, Iain Stirling and Myleene Klass.

On Monday, fashion retailer Pretty Little Thing released a statement concerning its latest collaboration with Hague.

“In light of recent events we have decided with @mollymaehague to donate 100 per cent of the profits from our latest edit together to @MindCharity,” the announcement read on Twitter.

“Launching today, donations will help Mind provide advice and support to those who need it. Remember, Always Be Kind.”

Hague also tweeted about the joint decision, saying the course of action was “the least that can be done to make a small difference to this out of control issue”.

“Caroline’s death has completely rocked me... thank you PLT for always being incredible,” the 20-year-old added.

Following Flack’s death, Hague shared a heartfelt Instagram post in homage to the former Love Island presenter.

“I’m utterly shocked and heartbroken,” the 2019 Love Island runner-up wrote in the caption.

“Caroline you were such a special woman. Your huge smile will stay with me forever... Rest in peace.”

Over the weekend, ITV announced that the Sunday episode of Love Island would not be broadcast “out of respect for Caroline Flack’s family”.

The reality dating show returned a day later on ITV2, including a tribute to Flack at the beginning of the episode.

“Caroline and me were together from the very start of Love Island, and her passion, warmth and enthusiasm were what connected the show with millions of viewers,” Stirling, the narrator for the programme, said during the tribute.

“My only hope, is that we can try and be kinder, always show love and try and listen to one another. Caroline, I want to thank you for the fun times we had making our favourite show. You meant everything to me. I’m gonna miss you, Caz.”

Some Twitter users voiced their opinion that it was too soon for Love Island to return.

“Love Island coming back tonight still feels too soon, in my opinion,” wrote television critic Scott Bryan.

“Personal opinion: Tonight feels too soon for the return of #LoveIsland and yet I’m aware that there will never be a good time in this kind of situation,” commented digital and radio journalist Rebecca Lewis.

“I worry the disconnect between the tribute and show will ruin the poignancy.”

If you are experiencing feelings of distress and isolation, or are struggling to cope, The Samaritans offers support; you can speak to someone for free over the phone, in confidence, on 116 123 (UK and ROI), email jo@samaritans.org, or visit the Samaritans website to find details of your nearest branch.

For services local to you, the national mental health database – Hub of Hope – allows you to enter your postcode to search for organisations and charities who offer mental health advice and support in your area.

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