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In partnership with the art collective MSCHF, singer Lil Nas X created a pair of pricey - $1,018 (£740) - and controversial trainers.
MSCHF only produced 666 pairs of the shoes, which include a drop of human blood in the soles. Made using modified Nike Air Max 97s, they sold out in less than a minute.
The BBC spoke to two people on why they bought these pricey shoes.