The Co-op announced it is set to replace paper product tags with electronic labels. The supermarket said it had partnered with VusionGroup to add electronic shelf labels to all 2,400 of its stores by the end of 2026.

The supermarket giant said 1,500 stores will have the labels by the end of the year, The Grocer has reported. VusionGroup also works with Asda, which, along with Lidl and Waitrose, has already trialled the labels, although the Co-Op is the first to adopt them across all its stores. Electronic shelf labels, ESLs, show allergen and nutritional information as well as the products' country of origin and offers or savings available. 

The system also reduces paper waste, it is claimed. However, the new digitalisation of labels in the UK may leave shoppers divided, The Sun reports.

It said there are fears electronic labels could lead to "dynamic pricing"  when prices are raised based on customer demand and they are not as visible as yellow stickers if an item has been discounted.

Steven Logue, head of operations at the Co-op, said: “With convenience at the heart of everything we do, Co-op is committed to continually exploring innovative technology that can improve how we operate.

“The electronic labels have the potential to enhance product information and transparency, avoid paper waste, and make everyday tasks like picking online orders easier.”

Earlier this month, Co-op, along with Marks and Spencer, was hit by a cyber attack which led to a shortage of fresh produce, although the supermarket said it had since recovered.