“It can have a cathartic function and build solidarity with others who have had similar experiences,” Kuss explains. “It may also help people to understand their own experiences and recognise these behaviours as rude or unacceptable.”

Madeleine Mason Roantree, dating and relationship psychologist at the Vida Consultancy, agrees that labelling behaviours can help create a sense of control over situations that seem uncontrollable.

“It makes talking about dating easier, too,” she tells The Independent. “The labels provide a short-hand for dating experiences so people don’t have to waste time elaborating details of dead-end dates to friends.”

But labelling dating trends can be problematic. When you give something a pithy moniker, it normalises it, making it seem less insidious incidentally vindicating it. Take “breadcrumbing”, for example. A dating trend where someone sends flirtatious, but non-committal, messages and likes their social media posts with no intention of actually pursuing them.

The idea is that by leaving “breadcrumbs” of hope, you can keep them interested in you. Not only is this completely unfair it’s selfish as well. But calling it “breadcrumbing” makes it sound less like manipulation and more like a challenge on The Great British Bake Off.

“Using labels helps people justify their own bad behaviour,” says Dr Max Blumberg, an evolutionary psychologist at Goldsmiths University.  “Because if you say ‘I stopped contacting this person altogether and I’m never going to give them a reason for it’, it sounds really nasty. But if you say ‘I ghosted someone,’ it sounds less cruel.”

Blumberg went on to explain how, when these words become mainstream, our view of the actions they describe shifts because we people see them as a byproduct of the modern dating scene and are therefore more likely to both perpetuate and tolerate them.

This could actually hinder people’s chances of finding love, says dating psychologist Jo Hemmings. “Dating trends reinforce the idea that meeting someone online is ultimately doomed, or at least it’s going to be a pretty tough journey to navigate an enduring relationship,” she says.

Subscribing to all of the dating terms could also lead you to misunderstand a person’s actions and mean you judge them unfairly, says Marc Hester, consultant psychologist.  “Labelling a behaviour will always carry a risk,” he says.

“As soon as we label something it becomes that thing. We act into the assumption that the label is true and adjust our behaviour accordingly. This can lead to the misinterpretation of a person’s conduct or a lack of consideration for the context of it.”

Dating today with its apps, swiping and profiles might feel very modern but Blumberg says the labels often describe behaviours that have always existed. “Dating is nothing new,” he says. “We’ve been doing it for centuries and many of the behaviours have not changed at all.”

The only difference now is that we’re all far more public with the intricacies and details of our relationships: whether that be watching strangers on reality TV or our friends broadcast their love on social media, dating has become a form of entertainment.

“We have become obsessed with looking at other people’s relationships for entertainment,” he explains. “And if you want something to be entertaining, having labels makes it much more so.